‘Tis the season to be busy…

Around this time of year, aesthetic clinics usually swell with patients getting ready for Christmas, but how can services be marketed in a way that brings in customers, while still remaining professional? The Keogh review of the Regulation of Cosmetic Interventions says, ‘Advertising and marketing practices should not trivialise the seriousness of procedures or encourage people to undergo them hastily’ (Department of Health and Social Care, 2013). Therefore, bundle packages, competitions or ‘mate's rates’ should not be offered by clinics.

While we are nurses first and foremost, we are also businesspeople and have businesses to run. Christmas is an opportunity to meet, greet, treat and retain existing patients and open doors to new patients. Offering leverage on retail sales is a start, as well as promoting endeavors to meet party preparation deadlines.

However, it is not just about aesthetic treatments; there are creams, lotions and potions, gift cards, vouchers, membership cards and even Christmas sun creams for those lucky enough to be seeking out of season sunshine.