Why mobile user experience is critical for aesthetic businesses in 2022 and beyond

In terms of digital consumption, behaviour and expectations, the COVID-19 pandemic propelled us 5 years into the future. There was always going to be a time when ordering online became the norm, working from home took over from the commute and Zoom catch-ups replaced the water cooler, but it was not going to really bed in until 2025, according to many experts (Gary Vaynerchuk being one) (Vaynerchuk, 2020). However, now, thanks to COVID-19, we have arrived there early. So, what does this mean for aesthetic business owners, and why is mobile such a key part of the problem and/or solution?

Before getting into the problems and solutions, let us be clear about what exactly ‘mobile experience’ means. Put simply, mobile experience refers to any and all interactions between a person on their smartphone and a business in the digital world. This means social media content, websites, online stores, payment portals, content, clinic software, email campaigns and more.