Tune your game!

Taking a look at other sectors, for example, the video game industry, can provide new and creative ideas for running an aesthetic clinic

Although it might sound like a strange idea to look to another industry for lessons and inspiration, it is something I have enjoyed doing over the years. It has shaped my healthcare career for the better by being able to bring a new perspective and has invariably led to a more innovative approach and a better outcome. Understanding the processes behind maintaining a printing operation for a large national newspaper led me to a better understanding of methods for tracking clinical equipment and rapid methods for enabling lay people to resolve common technical issues.

While at first it might seem easy to dismiss the video game industry as being for adolescents alone, it generated over US $120 billion in 2018 and is growing. To put that into perspective, the global film industry generated around US $136 billion in the same period and will likely be overtaken by the video game industry within the next 2 years (Ibis World, 2019). A modern blockbuster video game can cost up to US $250 million to develop, dwarfing most film budgets, employing several hundred staff and will typically generate income for the publisher for a decade or more.