References

Hyperfocus-how to work less and achieve more.London: Penguin Random House; 2018

Ratcliffe J. The good, the bad and the ugly: using habits to turbocharge your brand. Journal of Aesthetic Nursing. 2019; 8:(1)45-46 https://doi.org/10.12968/joan.2019.8.1.45

The productivity issue: how to get more done in less time

02 March 2019
Volume 8 · Issue 2

Abstract

Although habits can be a good thing, they can also destroy our attention span and lead to procrastination, expanding the time taken to complete a given task. In this article, Jason Ratcliffe looks at some of the common triggers for procrastination and time-wasting, and provides some techniques that can be used to help you focus more on your brand

As discussed in a previous article (Ratcliffe, 2019), utilising habits can be a powerful motivation for good and enables us to turn on our internal autopilot. By making desired habits more obvious, attractive, easy and satisfying, we can encourage healthier or more productive routines. For example, if you keep your gym clothes handy near your desk and reward yourself with a healthy drink afterwards, you make it easier and more rewarding to go to the gym, which makes you more likely to do so. In this sense, positive habits allow us to keep up the pace of our lives and work.

However, habits can also have a negative impact on our lives. For example, they can destroy our attention span. In today's connected world, we receive a constant barrage of instant notifications, in addition to physical interruptions, which fragment our train of thought. You get an email from your manager, so you stop doing what you are doing to read it, so that you can respond quickly. You receive a notification that a friend has posted a picture of you on a social media site, so you stop what you are doing to view it and review any associated comments or likes. This steady stream of daily interruptions prevents us from getting one thing done properly.

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