References
New to entrepreneurship? Part 2: taking your big idea to market
Abstract
Last month's article discussed starting a business idea from scratch by honing one's mindset and developing some big ideas around what product wants to be sold. The second part of this series now considers how a big idea can be turned into a product that people will want to buy and how to market it
Four types of personalities will be encountered during pitches: the director, socialiser, estate agent and thinker
First, some who missed last month's article (Ratcliffe, 2021) will be wondering why building a prototype is being discussed in the Journal of Aesthetic Nursing—the products that medical aesthetic practitioners use have already been developed. However, think of a product as a collection of materials and services put together into a package in a way that specific customers will want to purchase. There are many ways to package the services that one may wish to offer into a product that will appeal to particular patient personas who may feel alienated or unsure of what is currently on the market.
The practitioner needs to think about their patients. How are they finding the business? How are they comparing you to your competitors? Is this particular service at the right time for them? Is it easy to use?
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