How to create a strong aesthetic clinic marketing campaign

One email or social media campaign per month can promote new treatments or events or invite lapsed patients in for a free skin review

Keeping on top of clinic marketing can be a daunting prospect for many aesthetic practitioners—even those who may have the additional support of a PR agency or internal marketing role. The burden of clinical work and constant business management priorities tends to put communications and PR campaign planning and evaluation sessions by the wayside. The aesthetics industry is hyper-competitive, and with multiple clinics now in the same town vying for the available pool of customers, clinics cannot afford to fall behind with efforts on marketing, promotion and positioning. Aesthetic customers are increasingly aware and discerning, so can easily be lured away to competitors if they do not encounter regular touchpoints from a particular business and across multiple channels (such as the website, newsletters, social and traditional media). In this article, I will outline key strategies to help keep clinic marketing plans up and running with minimal stress.