From information to income: the five ‘I's for business success

Have you ever heard of the five ‘I's? They are key elements that are found in the most successful businesses around the globe—but how exactly do they impact a business and how can they be utilised to drive success?

The five key factors to driving success within a business, known as the five ‘I's, are: intention, innovation, insights, influence and implementation.

In this modern society of increased information gathering and increased content provision, focusing energy and investing time in these factors will deliver increased income over time.

Some people, like myself, cannot get enough information. Whether this is by attending workshops, masterclasses, mentoring sessions, conferences or reading articles, information is there to be lapped up. I always thought that there must be a direct correlation between the amount of information collected and an increased revenue. How misled I was. It cannot be denied that the latest techniques and technologies need to be kept abreast of to ensure the best possible care and results are offered for patients. Yet, why did this wealth of information not transfer in proportion to the wealth I was creating? I had it wrong.