Can AI help market your brand?

Until fairly recently, the field of artificial intelligence (AI) has focused on specific domains, such as image analysis, general information look-up, or very specific models, such as financial risk prediction or basic primary care triage. The explosion of publicly available information alongside access to cost-effective processing time on cloud computing infrastructures has enabled researchers to train vast generalpurpose neural network models. Eventually, these models will allow us to ask a search engine a question and for it to provide us with a curated response, as opposed to simply generating a list of related websites.

However, these models go far beyond just answering questions – they can help us understand complex topics and can generate full articles or inspire us to dig deeper into a subject.

We will look at two publicly available AI engines – one that can generate quite detailed responses to questions (ChatGPT), and another that can synthesise original artwork based on a description (DALL-E).