References
Are you as authentic online as you are in person?
Abstract
Social media has become an integral part of our personal and professional lives. In this article, Jason Ratcliffe considers the impact social media has on our perception of our identity, body image, career and relationships, as well as providing some possible guidelines for personal social media usage and how to market your brand ethically online
Have you ever worried about the size of your stomach, or lie awake at night worrying about the state of your career when everyone else seems to go on endless holidays and have perfect homes? Have you seen those perfect bodies, lifestyles and homes on Facebook or Instagram and wondered ‘How the hell do they do it?’ and ‘What am I doing wrong?’
Our ‘always on’ culture, natural curiosity and desire to be liked has led to an addictive use of social media in contemporary culture. In fact, getting ‘likes’ on a picture we've posted online has the same effect as eating chocolate, and a study by Apple showed that iPhone users unlock their phone on average every 11 minutes (Ormerod, 2018). A Model of addiction used for gambling can also be applied to smartphone use. Below are the six components used to define an addiction (Griffiths 2005):
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