When is the right time to introduce energy-based treatments into your clinic?

Data from a Rare Group UK consumer survey suggests that in the 12 months up until November 2023, the levels of interest in dermal filler (-31%) and botulinum toxin (-16%) decreased significantly, whilst other alternatives such as skin boosters performed well (Rare Group UK, 2023).

It is too early to say whether or not this reduction in interest for botulinum toxin and dermal filler is a long-term downward trend, or whether the performance of these treatments will improve. What is clear, is that aesthetics consumers are interested in treatments beyond injectables. There are as many consumers who underwent laser hair removal treatments in the 12 months up to November 2023, as those who had botulinum toxin. That being said, currently only 40% of aesthetic clinics offer laser hair removal, IPL or LED, and 35% offer non-surgical skin tightening (data provided by Rare: UK Aesthetic and Medical Aesthetics Clinics). Consumer demand is clearly there, so why don't more aesthetic clinics offer these services?