Data from a Rare Group UK consumer survey suggests that in the 12 months up until November 2023, the levels of interest in dermal filler (-31%) and botulinum toxin (-16%) decreased significantly, whilst other alternatives such as skin boosters performed well (Rare Group UK, 2023).
It is too early to say whether or not this reduction in interest for botulinum toxin and dermal filler is a long-term downward trend, or whether the performance of these treatments will improve. What is clear, is that aesthetics consumers are interested in treatments beyond injectables. There are as many consumers who underwent laser hair removal treatments in the 12 months up to November 2023, as those who had botulinum toxin. That being said, currently only 40% of aesthetic clinics offer laser hair removal, IPL or LED, and 35% offer non-surgical skin tightening (data provided by Rare: UK Aesthetic and Medical Aesthetics Clinics). Consumer demand is clearly there, so why don't more aesthetic clinics offer these services?
Making the decision to invest in energy based devices can be fraught with challenges. Firstly, choosing between the multitude of technologies: does it align with your patient demographic? What does your local competition look like? Are you adding a device to remain competitive or are you looking to service untapped potential within your market? Financing these devices can be prohibitive, tying up capital that could be invested in marketing to accelerate business growth. What about the speed at which technology advances? Will this device need replacing in 12 months when new versions are released?
» What if you could access the latest device technologies on a subscription basis? No large upfront capital outlay, flexibility to adapt with the latest trends and patient desires, and a whole sphere of support to ensure your business achieves its full potential «
Taking all of that into consideration, it is easy to see why some practitioners delay venturing into the devices market. However, there is an alternative option. What if you could access the latest device technologies on a subscription basis? No large upfront capital outlay, flexibility to adapt with the latest trends and patient desires, and a whole sphere of support to ensure your business achieves its full potential. Laseraid, established in the UK in 2021, own a suite of over 140 energy based devices from market leading brands across lasers, LED, microneedling RF, derma-facials and skin analysis. Their highly skilled team work with clinic owners to ascertain the best devices for you and your business, analysing your client demographic, your local competition and your business aspirations. They are device agnostic, so the process is never about the features and benefits of one device brand over another, but entirely about what is the best fit for you and your clinic.
Once you have established which technology will be the best fit, it is then about what support you need for your business to be successful. The tiered subscription model means you can tap into different levels of value-added support, including servicing and maintenance for the device, training, digital and marketing support, PR, and access to skincare and consumables to complement your new treatment offering.
All of this support is orchestrated by a dedicated account manager who will support you throughout every step of your journey.
Laseraid have recently collaborated with Gibsonhaus, a cutting-edge digital marketing agency with a wealth of expertise in the aesthetics industry. This collaboration will give Laseraid clients access to digital health checks, SEO, branding, content creation and digital marketing masterclasses as part of their device subscription package.
‘We are delighted to be partnering with such an innovative company like Laseraid. New patient acquisition is the driving force behind Gibsonhaus and we are privileged to support many practices around the globe. We feel this partnership will be of tremendous benefit for aspirational practices looking to grow at any level.’ - Jack Gibson, CEO of Gibsonhaus.
» “The Laseraid subscription model defies industry constraints, taking the risk out of incorporating high end, energy based treatments into your business «
The Laseraid subscription model defies industry constraints, taking the risk out of incorporating high end, energy based treatments into your business. CEO Ben Savigar-Jones says ‘The thing I love about Laseraid and our unique offering is that we are able to focus on you, what you would like your business to achieve and how our solutions can help you get there. In a space that is becoming more cluttered and confusing, we prefer to hear how our tiered subscription solution can have the biggest impact for you when you need it.’
So, if you're considering expanding your clinic offering, need to refresh your existing technology or want to start your aesthetics business journey with a more holistic approach, don't assume accessing the latest technology is as challenging as it used to be.
Working with an innovative solution provider like Laseraid could help you access these devices more quickly with reduced risk and give you the flexibility to stay ahead of the trends and your competition.