It's time to rethink ethics in aesthetics

As of 2020, Global Aesthetics Market Research showed that aesthetics procedures are set to grow globally by 14.3% year on year until 2025 (Medical Insight, 2021). Against the backdrop of this predicted growth, Allergan Aesthetics (an AbbVie company and leader in medical aesthetics treatments) recently unveiled its new Aesthetics-Ethics campaign, which aims to improve understanding of aesthetics and empower patients to make more informed choices.

The programme launches with a new guide, available on the Allergan Aesthetics website, and has been developed in response to new research that shows that consumer interest in medical aesthetics is rising. According to The Future of Aesthetics Global Trends report, more than three quarters of respondents surveyed by Allergan feel they do not know enough about non-surgical aesthetic treatments to make an informed decision about undergoing a treatment themselves (Allergan study, 2021)*.

» It is essential that across the aesthetics industry, we are ensuring the education and training provided to practitioners is of the highest quality and meets stringent medical standards «