Intimate wellness: expanding the scope of aesthetic nurses

The commercialisation and democratisation of the health and wellness industry empowers and educates a growing audience in the possibilities and impact of aesthetic and regenerative medicine. However, it has also blurred the lines between professional and non-professional practice, creating a marketplace fraught with risks and uncertainties amidst long overdue regulatory barriers. In this dynamic environment, aesthetic nurses are uniquely positioned to lean into a specialism that not only sets them apart, but also leverages their core competencies: compassion, courage, communication, and commitment (NMC, 2018). Intimate wellness offers a powerful opportunity for nurses to diversify their skillsets and expand their service offerings. By focusing on this deeply personal aspect of patient care, nurses can engage both new and existing clients in meaningful ways, fostering trust and loyalty whilst addressing critical aspects of women's health. Intimate wellness serves a purpose not only as an expansion of an aesthetic offering, but as a natural extension of the holistic care that nurses are already primed to provide.