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Attitudes toward cosmetic procedures: a comparative study

02 July 2022
Volume 11 · Issue 6

Abstract

Objective: This study aimed to compare attitudes toward cosmetic procedures in the participants and their relatives who were non-applicants for cosmetic procedures. Method: This cross-sectional descriptive study was carried out on 100 applicants and 100 non-applicants of cosmetic surgery. An attitude towards cosmetic surgery checklist was used. Descriptive tests, Mann-Whitney U, Chi-square and multivariate logistic regression model by goodness-of-fit were used. Results: The mean (SD) of the general attitude towards cosmetic surgery among applicants was 64.93 (14.84) and among non-applicants was 63.08 (11.66). Applicants’ attitude was non-significantly more positive towards cosmetic surgery compared to the non-applicants (P= 0.26). Employed people had less tendency for cosmetic surgery compared with the students (p<0.001). High-income people were more eager to undergo cosmetic surgeries in comparison with lower-income people (p<0.001). Discussion: some factors are significantly related to the attitude toward cosmetic surgery. Conclusion: The results of this study point out the need for education and psychological intervention affecting attitude toward cosmetic surgery.

A partiality to beauty has long existed in humans (Yarosh, 2019). Today, those who feel more dissatisfied with their bodies and have a negative body image are likely to seek a more ‘beautiful’ appearance (Sheikh et al, 2019). Appearance dissatisfaction is a phenomenon that affects one's personal life. In cultures that value physical attractiveness, there is an increased demand to eliminate what is deemed unattractive by various societies (Walker et al, 2019).

The advancements in surgical and non-surgical cosmetic treatments are the latest human achievements in creating beauty. When applied ethically (for example, achieving natural results and using screening tools), they can improve the patient's quality of life. These treatments are referred to as cosmetic as they are carried out in the absence of disease, injury or congenital and genetic abnormalities (Borujeni et al, 2020; Kasmaei et al, 2020). In general, cosmetic surgeries are those that are performed without special medical necessity and only for beauty purposes (Nejadsarvari et al, 2016).

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