Start premarketing your brand

In both the film and the video games industry, it is commonplace to start marketing a product and build hype during the design phase, sometimes years before the product is released. This means that the product is not fully formed, may be subject to significant change and might not even be released. They do this to ensure that there is a large following when the product is finally released, to enable the product to gain maximum publicity and, therefore, sales when it is finally released. Even though the product will deliver sales for many years through various marketing phases, getting the initial awareness and audience base is critical to ensure someone is listening. In both the game and film industries, that initial hype at release generates lots of free marketing if they can get their product to rank in the sales charts (Brush, 2022).

While there is not a ‘top 40 chart’ for medical aesthetics and much shorter product and brand development periods, there is much to learn from these marketing techniques. Promoting brands by discussing courses and product ranges can be a great way of developing a following and getting some sales lined up when you are ready to launch. In this article, there will be a focus on premarketing a brand; however, these methods can also be used for a new product or opening a new clinic.