Sharpening your storytelling ability

Writing engaging content for your brand can be a daunting challenge, and, frequently, copy can be quite dry or egocentric. Even though you may be aiming for less than 500 characters, you still need to be able to captivate the reader long enough for them to finish reading the content. Your audience is constantly exposed to marketing messages, so those precious seconds of attention need to be engaging, entertaining and informative.

Finding your style and method of writing will help to make this become a less daunting task, and this article presents some tips by established authors to help you develop your own patterns.

Joyce Carole Oates is an American writer who has published 58 novels to date and is a Pulitzer Prize finalist. She is a prolific and talented author who taught an undergraduate course on writing short stories at Princeton University, and some of that content has inspired these tips (Oates, 2022). Although readers may not be looking at writing a novel, it is worth thinking of each blog/article that is published as a short story to ensure it engages readers throughout and so they read to the end. Some tips include: