Do we have the experience to assess and treat the patient and can we achieve their desired expectations?
» Both capillary refill time and intradermal tests are not 100% foolproof, as both false positive and negative outcomes are possible. Therefore, they should not be solely relied upon, and a number...
Now, I will discuss the first strategic pillar: marketing. To get the best results from marketing and, in fact, all the strategic pillars, it is always best to start with a definition. Marketing is...
Every new client fills in a medical questionnaire, and at the end of this form, we always ask three simple, tick-box, yes/no questions:.
Some people, like myself, cannot get enough information. Whether this is by attending workshops, masterclasses, mentoring sessions, conferences or reading articles, information is there to be lapped...
‘Stopping advertising to save money is like stopping your watch to save time’ .
‘We've been asked by a lot of people how we've grown so quickly, and the answer is really simple … we've aligned the entire organisation around one mission: to provide the best customer service...
Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.
Clinical best practice
Practice management advice
Professional education
Cosmetic industry insights