The importance of safety and training in medical aesthetics

When disaster strikes: how to ensure business continuity

The first step is to understand the business in terms of the potential threats to its normal operation. With staff, clinics should look at every aspect of the business and think about the people...

Are you as authentic online as you are in person?

Applying an ethical social media framework for your brand can help you stand out as an authentic and trustworthy source of information in a sea of edited highlights. This framework can be summarised...

How to indentify your unique selling points

Step back from your daily tasks and carefully consider what you believe your clients really want. Of course you are a practitioner, but do your clients simply want their lines filled? Many customers...

Keeping the conversation going

Topical vitamin A: types and applications in aesthetic medicine

The use of retinoids for topical treatment of acne and photoageing has increased in recent years, both in pharmaceutical and cosmetic arenas; however, as with other key topical ingredients for...

Treating the effects of bruxism with botulinum toxin type A: an overview

It is well known that the cosmetic industry is booming in the UK. Reported to have been worth £2.3 billion in 2010, and estimated to rise to £3.6 billion by 2015, it is fair to assume that more recent...

Comparing and contrasting body-dysmorphic disorder and eating disorders

BDD is a psychiatric disorder in which individuals see themselves as ugly, and they distressingly obsess over a slight perceived physical ‘defect’ in their appearance for at least 1 hour per day...

Is it time to embrace change?

RESEARCH ROUNDUP

Our understanding of facial anatomy has changed over the past decade, and, with the rising number of minimally-invasive procedures available in this sector, the need for greater knowledge of facial...

Building an ethical bridge to quality in aesthetics

Ethics deal with the character, conduct and morals of human beings. The study of ethics deals with good or bad, right or wrong behaviour; it evaluates conduct against some absolute criteria and puts...

Why are women afraid of vaginal rejuvenation?

The biggest fear among the women surveyed was that the treatment would cause them pain, with over half (57%) citing it as a big concern. Pain is often a factor that deters patients from seeking all...