Getting the basics right to guarantee the success of your brand

Can you say the same about your routine? Perhaps not, but you can apply the same self-discipline that Lee had to certain aspects of your daily routine. Simply put, self-discipline is the assurance...

How to use the knowledge of your unique selling points

It is important to start by looking at how you are going to use your USPs on the landing page (front page) of your website in key messaging..

Government campaign to tackle ‘botched’ procedures

The value of saying ‘No’

Managing patients with needle phobia in aesthetic practice

According to Hamilton (1995), 80% of patients with needle phobia described the same strong needle fear in a first-degree relative, indicating that it is learned from a role model during childhood (Du...

Bioidentical hormone replacement therapy: implications for practice

The average age of the menopause in the UK is 51 years (NHS UK, 2019), and with ever-increasing life expectancy, which is now around 82.9 years for women (Office for National Statistics, 2018), we...

Comment: Obesity and the possibility for private medical weight management services

In 2013, the DHSC embarked upon classifying services for weight management into a series of tiers:.

The four ethical principles and their application in aesthetic practice

Autonomy is one of the fundamental ethical principles in medicine. It is a term that describes the patient's ability and right to make an informed and un-coerced decision. Patients can only make a...

The need for regulation grows ever more urgent

‘I am looking at a time scale of about two or three years to get to a point where the government will propose legislation. My job is to encourage the government to do that.’.

Research Roundup

The sudden loss of vision following dermal filler procedures is rare; however, it can happen and can have catastrophic results. The aim of this study was to provide an update on the published cases of...

Taking time to reflect

On 7th February 2019, our Northwest members gathered for a clinical reflection session with a particular focus on lower face toxin. We began by discussing the Association of British Pharmaceutical...

Aesthetic and Anti-Aging Medicine World Congress, 3–6 April 2019

The conference kicked off with a session on forehead and eyebrow management, with Andre Braz giving a live demonstration of how to treat the forehead in conjunction with the eyebrows. Simon...