The key elements of a national aesthetic treatment licensing regime

‘The APPG recommends that the Government introduces a national licensing scheme to govern the oversight of advanced aesthetic non-surgical cosmetic treatments, such as Botox, dermal fillers,...

To post, or not to post—that is the question

Medical aesthetics businesses and brands have always had to tread carefully when advertising, especially concerning prescription-only medications (POM) such as botulinum toxin. Social media promotion...

Keeping your finger on the pulse of your business: now is the time for a practice health check

Patient retention is key to running a successful practice—you do not want a sieve! Generating new enquiries is costly, and it is a numbers game. It is not just receiving the enquiry; it is ensuring...

Socially acceptable behaviour

Inappropriate use of social media by employees can carry dangers for any business, and the main risk is reputational damage to the business. Other key dangers of social media use include:.

The All-Party Parliamentary Group fails this aesthetic nurse

Light-emitting diode treatments and indications for treatment

According to the evidence, LED therapy appears to be safe and easy to administer, with no reported side effects or downtime. However, there have been concerns regarding normal LED lighting,...

A study of intradermotherapy with needles in facial rejuvenation

The study is a randomised clinical trial. The research was approved by the Ethics Committee of the Federal University of Rio Grande do Norte (code: 3.948.777), Natal, Brazil, and was conducted in...

Treatment of thread veins with intense pulsed light

As with all cosmetic treatments that are practically applied, the function of IPL is based upon a technical principle and realised through technical application..

The nursing associate in aesthetic practice

The work of the Joint Council for Cosmetic Practitioners and Aesthetic Complications Expert Group

» Reporting of complications helps us to highlight trends, allowing us to identify specific problems with products, training, techniques and possibly counterfeit goods, as well as providing more...

Making a high-quality and professional social media profile

One of the first things to consider is what to post and, therefore, what is appropriate and relevant. When posting content, it is a good idea to think about who your audience is and who you are trying...

Building a strong brand reputation in aesthetics

Brand reputation management is primarily where public relations (PR) and marketing communications are used to shape, manage and maintain the external public perception of a brand or business, and to...