Start premarketing your brand

Premarketing is about promoting a brand and journey while creating a product. It is a chance for the business owner to talk about their brand and themself and share some of the behind-the-scenes on...

Why mobile user experience is critical for aesthetic businesses in 2022 and beyond

Statistics from Perficient.com (2020) show that over 70% of websites visitors in the beauty sector are using a mobile, and Google data shows that over 60% of all Google searches are done on a mobile...

Together again to celebrate the nursing profession

Non-surgical treatment options for the neck and décolletage

There are numerous topical agents that improve skin quality and appearance. The problem for both the clinician and patient is that the choice is extensive. The most important, and often overlooked,...

Research Roundup

An increasingly popular medical aesthetic procedure for hand atrophy and ageing is hand rejuvenation..

How botulinum toxin affects nonverbal communication: a visualisation using artificial intelligence

The author raised the question: will we still understand one another if we can no longer fully use facial expressions in non-verbal communication?.

Importance of the consultation

There are numerous medical models of consulting described in the literature, such as the Calgary–Cambridge and Pendleton models (Denness, 2013), and many of us from the NHS have retained this way of...

Aesthetic practitioners' professionalism on social media: a cause for concern

For business purposes, social media platforms serve as a powerful tool, providing a cost-effective marketing strategy that can build a provider's reputation and bring in business leads (Lewis, 2013)....

Education in aesthetics and beyond

» Although it is beyond the scope of our practice to diagnose or establish a direct treatment, I believe that we should be able to acquire the knowledge necessary to identify a suspicious lesion...

A practical guide to adverse incident reporting

Due to time pressures or limited resources, it is sometimes difficult to give consumers as much information or support in making decisions as would be liked. To assist in this, practitioners should...

Streamlining your aesthetics clinic processes

Managing a diary, responding to enquiries and booking in appointments requires a lot of time and energy that could be spent elsewhere in an aesthetic business. Now, more than ever, it is becoming...

The influence of TikTok on dermatology, aesthetics and skincare

The relationship between social media, dermatology, aesthetics and skincare is growing increasingly important. People are more likely to seek a dermatologist or a cosmetic physician who is active on...