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Practice Management

Using a zettelkasten to manage your ideas

Everyone has been in a position where notes have been diligently made at lectures, meetings or conferences. It is hoped that they will help to magically retain information better, and they might even...

Preparing for the end of the tax year

The first thing to consider is whether all allowances have been used. The UK tax system is very complex, and there are many reliefs and allowances that individuals can take advantage of, provided that...

Boosting business with ethical behaviour

According to Philippa Foster Back, director of the Institute of Business Ethics (IBE), ethical principles have shot up the corporate agenda. In her view, ‘there is no escaping current increasing...

Responding to change: ethical choices to improve your practice and reduce your environmental footprint

»Although there is no vegan alternative to Botox (yet), there are other treatments and products out there that help with anti-ageing and are both vegan and cruelty-free« .

How to create intimacy with your patients through marketing

The patient experience usually begins in the clinic. However, a lot of that intimacy depends on the way that aesthetic practitioners market to their patients—whether it is through their website, email...

The ABC of sales for the 21st century

Today, customers have access to as much (or, in some cases, more) information as the seller, as they can tap into an endless stream of choices, comparisons and reviews. They can now talk back to the...

Building your business: aesthetic clinics and professional associations

Grass roots work is one thing, but how do organisations interact with officialdom?.

Get creative with your clinic's brand

The way in which you present your brand and what patients know about it completely changes how they perceive it, so have some fun with marketing your brand and express who you are! Be considerate to...

Five reasons your aesthetic business could fail (and how to avoid them)

Unfortunately, there is still a widespread desire to ‘get rich quick’. When it is not happening fast enough, impatience gets the better of the business owner, and that is when high-risk decisions are...

Claiming back Statutory Sick Pay during the COVID-19 pandemic

Just as COVID-19 has changed the way that the world and its economies are working, it has also changed how the SSP regime is administered and the level of coverage. Back in March 2020, the Government...

The impact of the COVID-19 pandemic on holiday entitlements

According to the document (Gov.uk, 2020), it is quite lawful for an employer to act to stop a worker taking time off on particular days. However, to do this, the employer must give notice equivalent...

A credit to your clinic: steps practitioners can take towards a good report

James McGarva, head of business information at Experian, defines a credit score as a ‘measure of creditworthiness, different factors to understand financial position and the level of financial risk’....

Why choose Journal of Aesthetic Nursing?

Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.

What's included

  • Clinical best practice

  • Practice management advice

  • Professional education

  • Cosmetic industry insights

Subscriptions start:

From £11.75 GBP