This website is intended for healthcare professionals
This website is intended for healthcare professionals
Sometimes, to solve a problem, we need to change our perception, make sure that we are asking the right question in the first case and try to avoid our thinking getting stuck in a rut. For example, an...
Lucy Gordon puts the concept that an employee can be dismissed with less than 2 years' service and without following a process or giving a reason in prime position for debunking..
However, there is a problem with this arrangement of reptile, monkey and empire builder. The lower parts of the brain are strong and can shut down the higher parts of the brain. For example, if the...
Two fundamental principles define economics. First, people take advantage of incentives: good opportunities are almost always exploited. The second principle is that every sale is also a purchase, and...
While the cost savings involved in a rationalisation exercise can be significant, so, too, can the risks. Once the decision has been made to bring a commercial lease to an end, the failure to serve a...
James Cameron was born in 1959 in Ontario, Canada. He initially studied Physics at Fullerton College before switching to English and eventually dropping out. He was fascinated by science fiction in...
Very simply, the super deduction is a temporary allowance that gives a greater and faster level of tax relief on qualifying expenditure incurred in the 2-year period between 1 April 2021 and 31 March...
Medical aesthetics businesses and brands have always had to tread carefully when advertising, especially concerning prescription-only medications (POM) such as botulinum toxin. Social media promotion...
Patient retention is key to running a successful practice—you do not want a sieve! Generating new enquiries is costly, and it is a numbers game. It is not just receiving the enquiry; it is ensuring...
Inappropriate use of social media by employees can carry dangers for any business, and the main risk is reputational damage to the business. Other key dangers of social media use include:.
Brand reputation management is primarily where public relations (PR) and marketing communications are used to shape, manage and maintain the external public perception of a brand or business, and to...
Graphic design uses visual composition, such as typography, colour, imagery and layout, to project ideas and solve problems. It is used in several areas, such as visual identity (your brand),...
Journal of Aesthetic Nursing is the peer-reviewed journal at the forefront of medical aesthetics. We share clinical expertise, practical guidance and professional mentorship to help you develop skills and improve your practice.
Clinical best practice
Practice management advice
Professional education
Cosmetic industry insights